I have been wanting to write about this for a while, and I read a similar article that a friend of mine sent me, and it made want to post this. Before I was a photographer, I couldn’t understand why professional photographers cost so much. Now I am a photographer, now I know. I don’t want to come off as sounding high and mighty, rather I want to educate you on why professional photographs cost so much. Exerpts of this artical have been taken from another blog by “Caught on Film Photography“.
In this digital age where everyone has digital cameras, scanners and home “photo printers”, when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time – How in the world do Professional Photographers charge $20 – $70 for an 8×10 when they cost just $1.50 at the drug store?
Here’s why.
Simply put, you’re not just paying for the actual photograph, you’re paying for time and expertise. First, let’s look at the actual time involved.
For a portrait session:
- one hour of travel to and from the session if on location.
- one to two hours of shooting
- 15-20 minutes of setup, preparation, talking to the client etc.
- 30 minutes to load the photos onto a computer (2 – 4 Gb of data)
- 30 minutes to back up the files on an external drive and burn back up DVD
- 1 – 2 hours hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs
- 2 – 3 hours to talk to the client, answer questions, receive their order and payment, do a final edit on prints,order their prints, receive and verify prints, package prints, schedule shipment or pick up from the customer.
You can see how one two hour session easily turns into eight to ten hours of work from start to finish.
For an eight hour wedding:
- I won’t bore you with the details, but an eight hour wedding typically amounts to at least 40-60 hours of work. Again, if they are charging you $4,000 for an eight hour wedding, you are not paying them $500 / hour.
Also, you are paying for all the extra things that are not related directly to YOUR session. Things like the 3 days it takes to get taxes ready for the accountant, the 1 hour a week to do business banking and finances, the time it takes to email and talk to customers who don’t book the photographer, the computer paper and paper clips in the office, time and costs related to workshops and seminars that is needed to stay on top of an ever changing industry.
Now for the expertise.
Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 taking professional portraits involves much more than a nice camera. (Although most photographers have $10,000 – $20,000+ worth of equipment)
Most Professional Photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit photographs, run a website etc.
And let’s not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera – and posing people to make them look their best in a photograph is a skill all by itself.
Think of it this way – the next time you pay $X to get your car fixed, a wrench only costs $15. But you gladly pay a lot more to hire a Professional.
Now, after all that time and expenses involved, it is still a JOB, and we need to EARN AN INCOME. Do you want to go to work and work for free? Do you need an income to buy food, clothes, and shelter for your family?
What about the cheap studios at the mall?
Please don’t compare Professional Photographers to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won’t come to the beach! And of course, look at our work compared to theirs. You get what you pay for.
The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios because of the financial drain they were putting on the company. What the chain stores bet on is that you’ll come in for some quick and cheap photos, and while you’re there, you’ll also spend $200 on other things. They don’t have to make money, they are just there to get you in the door.
Conclusion
We hope that those who have taken the time to read this page will have a better understanding of why professional photographs cost so much more than the ones that you get from your local drug store.
Thank you for taking the time to read this.